Who Are We?
DeWitt's Media™ is a professional search engine marketing agency that specializes in SEO / PPC marketing. By utilizing ethical online marketing strategies, we are able to provide your site with higher search engine visibility. By focusing on major search engines such as Google, Yahoo and MSN, we are able to successfully maximize the results of your web site and help you differentiate your business from others within your field.
Our Goals
At DeWitt’s Media, our goal is to help increase your visibility as well as your ROI by utilizing a variety of proven “white hat” methods. We have already put several of our clients into the top rankings for some of the most competitive keywords on the Internet. This is largely because we are able to drive traffic into your site. In fact, we have had companies with zero search engine visibility contact us in the past and we have been able to dramatically increase their search engine rankings. Even if you are already receiving an adequate amount of search engine visibility, we are confident we can help take your site achieve even greater visibility than it already has.
Strategies with Proven Results
In order to help improve your site’s search engine visibility and to increase its brand awareness, we implement a number of different strategies. These include:
- Search Engine Optimization
- Pay Per Click Management
- Analytics
- Content Creation Campaigns
- Monthly Reporting
Unfortunately, many site owners and SEO companies focus only one of these strategies. In order to achieve the greatest affect, however, it is essential to utilize all five of these strategies.
Search Engine Optimization
Search Engine Optimization (SEO) is a general term that refers to increasing your visibility in all of the major search engines. Many people mistakenly believe that Search Engine Optimization is only about including certain keywords on a website, but this is not the case. In fact, Search Engine Optimization requires implementing a number of different strategies, all of which have to be fully customized to suit the individual client’s needs and goals. By working closely with you and taking the time to understand your needs, we are able to provide you with the very best results possible.
Pay Per Click Management
Pay Per Click (PPC) is a form of advertisement that involves drawing in traffic through links that are placed on other websites. When you perform a search on a major search engine, you may notice the sponsor links that are brought up along with the organic links. The sponsored links are a form of Pay Per Click advertising, as you pay every time a person clicks on your link after performing a particular keyword search on the search engine.
By carefully selecting the keywords that are to be used with the Pay Per Click ads, we can help bring highly targeted visitors to your website. By using a combination of SEO and PPC techniques, we can successfully increase your site’s visibility and help you achieve a greater ROI.
Analytics
Analytics are an essential component of an SEO / PPC campaign. After all, how can you be certain the campaign is working if you don’t analyze the results of the campaign? By using the leading analytics software, we are able to track things such as your keyword rankings, the number of people visiting your site as well as each individual page, bounce rates and more. By taking a closer look at this data, you can determine the effectiveness of the campaign and better determine any changes that should be made in order to improve its effectiveness. Although analytics is not a requirement in our campaign, it is highly recommended in order to achieve the greatest results.
Content Creation Campaigns
Developing high quality content is an important aspect of increasing your site’s visibility. Having good content in place helps attract site visitors while also helping you improve your site’s search engine ranking. When you create content in a strategic manner, you can make your site more viral. As a result, you will capture more links and will enjoy increased search engine visibility. At DeWitt’s Media, we create content in a variety of ways, including article writing, blog authoring, e-mail newsletter campaigns and more.
Monthly Reporting
By creating monthly reports, we help you stay more informed and secure about the success of your campaign. In addition, the monthly reports help us monitor our SEO / PPC campaign so we can make certain we are achieving the desired results. Our monthly reports include a great deal of valuable information, including the site ranking, keyword recommendations and linking reports.